{"id":2938,"date":"2011-09-13T05:00:36","date_gmt":"2011-09-13T12:00:36","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=2938"},"modified":"2011-09-13T05:00:36","modified_gmt":"2011-09-13T12:00:36","slug":"the-importance-of-ethics-to-the-pr-industry","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2011\/09\/13\/the-importance-of-ethics-to-the-pr-industry\/","title":{"rendered":"The Importance of Ethics to the PR Industry"},"content":{"rendered":"<p>Time to Set Record Straight on PR\u2019s Ethical Backbone<\/p>\n<p>via <a href=\"http:\/\/www.mediabistro.com\/prnewser\/guest-post-the-importance-of-ethics-within-the-pr-industry_b26794\">Guest Post: The Importance of Ethics to the PR Industry &#8211; PRNewser<\/a>.<\/p>\n<p>For PR professionals, 2011 has been an up-and-down year in terms of ethics.<\/p>\n<p>A quick glimpse at recent headlines would give the casual reader the impression that all is wrong in the world of PR ethics: <em>The News of the<\/em> <em>World <\/em><a href=\"http:\/\/www.guardian.co.uk\/media\/phone-hacking\">phone-hacking scandal<\/a>; American PR firms <a href=\"http:\/\/www.poynter.org\/latest-news\/top-stories\/142682\/why-journalists-dont-always-make-the-best-pr-pros\/\">providing image counsel<\/a> <a href=\"http:\/\/www.mediabistro.com\/prnewser\/salon-finds-another-pr-tie-to-bahrain_b26753\">to dictators<\/a>; and PR firms <a href=\"http:\/\/prsay.prsa.org\/index.php\/2010\/09\/02\/unethical-product-reviews-have-no-place-in-public-relations\/\">writing fake online product reviews<\/a> on behalf of clients.<\/p>\n<p>While it may seem that each week brings a new tale of an epic ethics  flap in PR, reality is not as gloomy as perception. The fact remains,  however, that public relations practitioners have long battled an image  problem: that we, collectively, are unethical \u2014 no better than snake-oil  salespeople.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Time to Set Record Straight on PR\u2019s Ethical Backbone via Guest Post: The Importance of Ethics to the PR Industry &#8211; PRNewser. For PR professionals, 2011 has been an up-and-down year in terms of ethics. A quick glimpse at recent headlines would give the casual reader the impression that all is wrong in the world &hellip; <a href=\"https:\/\/kerolic.net\/c\/2011\/09\/13\/the-importance-of-ethics-to-the-pr-industry\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Importance of Ethics to the PR Industry<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2938","post","type-post","status-publish","format-standard","hentry","category-pr"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/2938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=2938"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/2938\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=2938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=2938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=2938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}