{"id":2932,"date":"2011-09-13T03:43:12","date_gmt":"2011-09-13T10:43:12","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=2932"},"modified":"2011-09-13T03:43:12","modified_gmt":"2011-09-13T10:43:12","slug":"study-auto-posting-to-facebook-decreases-likes-and-comments-by-70","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2011\/09\/13\/study-auto-posting-to-facebook-decreases-likes-and-comments-by-70\/","title":{"rendered":"Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%"},"content":{"rendered":"<p>Facebook Pages that automatically publish content to the news feed through third-party apps such as HootSuite, TweetDeck, and Networked Blogs receive an average of 70% fewer Likes and comments on their posts per fan, according to a new study by Applum, developer of Page tool EdgeRank Checker. The study says the difference is likely due to Facebook reducing the prominence of posts published by third-party APIs, and Facebook collapsing updates from the same API from across a user\u2019s friends and Liked Pages.<\/p>\n<p>As Likes and comments increase a post\u2019s prominence in the news feed \u2014 thereby driving more impressions and clicks \u2014 all Pages using auto-posting apps should look to switch to manual posting if possible.<\/p>\n<p>via <a href=\"http:\/\/www.insidefacebook.com\/2011\/09\/06\/hootsuite-tweetdeckdecreases-feedback\/\">Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Pages that automatically publish content to the news feed through third-party apps such as HootSuite, TweetDeck, and Networked Blogs receive an average of 70% fewer Likes and comments on their posts per fan, according to a new study by Applum, developer of Page tool EdgeRank Checker. The study says the difference is likely due &hellip; <a href=\"https:\/\/kerolic.net\/c\/2011\/09\/13\/study-auto-posting-to-facebook-decreases-likes-and-comments-by-70\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-2932","post","type-post","status-publish","format-standard","hentry","category-facebook"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/2932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=2932"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/2932\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=2932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=2932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=2932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}