{"id":2891,"date":"2011-07-29T06:31:54","date_gmt":"2011-07-29T13:31:54","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=2891"},"modified":"2011-07-29T06:31:54","modified_gmt":"2011-07-29T13:31:54","slug":"why-you-should-target-friends-of-fans","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2011\/07\/29\/why-you-should-target-friends-of-fans\/","title":{"rendered":"Why You Should Target \u2018Friends of Fans\u2019"},"content":{"rendered":"<p>A survey by ComScore in conjunction with Facebook looks closely at what the potential reach of not only the \u201cfans\u201d but \u201cfriends of fans\u201d . This what you call the \u2018secondary effect\u2019. These friends of fans represent a much larger set of consumers (34 times larger, on average, for the top 100 brand pages)<\/p>\n<p>While Bing with a fan base of approximately 1.7 million fans on Facebook, the number of \u201cFriends of Fans\u201d is 232 million \u2013 more than 130 times the size of its Fan base<\/p>\n<p>via <a href=\"http:\/\/www.jeffbullas.com\/2011\/07\/28\/is-this-the-holy-grail-of-facebook-marketing\/\">http:\/\/www.jeffbullas.com\/2011\/07\/28\/is-this-the-holy-grail-of-facebook-marketing\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A survey by ComScore in conjunction with Facebook looks closely at what the potential reach of not only the \u201cfans\u201d but \u201cfriends of fans\u201d . This what you call the \u2018secondary effect\u2019. These friends of fans represent a much larger set of consumers (34 times larger, on average, for the top 100 brand pages) While &hellip; <a href=\"https:\/\/kerolic.net\/c\/2011\/07\/29\/why-you-should-target-friends-of-fans\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Why You Should Target \u2018Friends of Fans\u2019<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-2891","post","type-post","status-publish","format-standard","hentry","category-facebook"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/2891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=2891"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/2891\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=2891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=2891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=2891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}