Social media is always in a state of change, and the New York Times is adapting with it, explains the news organization\u2019s social media editor, Liz Heron, at the BBC\u2019s Social Media Summit (video). There are lots of good lessons in here for TV, as well.<\/p>\n
Heron says their social media team has grown from one to three people, and the Times\u2019 strategy has evolved over the last few months. \u201cWe tell our journalists and encourage them to not just think about it as distribution and promotion,\u201d she said. \u201cIn fact, if you just think about it only as distribution, you\u2019re not getting what you can out of social media, the most that you can, which is really about user interaction, engagement and news gathering.\u201d<\/p>\n
via How the NY Times\u2019 social media strategy is evolving – Lost Remote<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Social media is always in a state of change, and the New York Times is adapting with it, explains the news organization\u2019s social media editor, Liz Heron, at the BBC\u2019s Social Media Summit (video). There are lots of good lessons in here for TV, as well. Heron says their social media team has grown from … Continue reading How the NY Times\u2019 social media strategy is evolving<\/span>