Public relations and marketing professionals have dug themselves into a hole. With the overwhelming amount of PR spin and marketing messages flying at consumers on a daily basis, individuals are constantly on guard, trying to spot the underlying motives behind each claim, motto, message or deal that brands introduce. Many times the assumption by consumers is that marketing messages are motivated by greedy or deceptive intentions. This phenomena is what Ogilvy\u2019s SVP of Global Strategy & Marketing, Rohit Bhargava, called a \u201cbelievability crisis\u201d during his presentation at Mashable Connect 2011.<\/p>\n
via HOW TO: Make Your PR & Marketing Believable<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Public relations and marketing professionals have dug themselves into a hole. With the overwhelming amount of PR spin and marketing messages flying at consumers on a daily basis, individuals are constantly on guard, trying to spot the underlying motives behind each claim, motto, message or deal that brands introduce. Many times the assumption by consumers … Continue reading HOW TO: Make Your PR & Marketing Believable<\/span>