{"id":2629,"date":"2011-04-03T13:20:50","date_gmt":"2011-04-03T20:20:50","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=2629"},"modified":"2011-04-03T13:20:50","modified_gmt":"2011-04-03T20:20:50","slug":"4-traits-of-an-effective-or-obsessed-community-manager-10000-words","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2011\/04\/03\/4-traits-of-an-effective-or-obsessed-community-manager-10000-words\/","title":{"rendered":"4 Traits of an Effective or Obsessed Community Manager – 10,000 Words"},"content":{"rendered":"

They believe in the brand\/drink the company Kool-Aid.<\/strong> This should be a no-brainer, but it bears repeating. Hire someone who believes in what your news organization stands for. They\u2019ll be interacting with your users\/customers\/readers every day. This will come through in the interview process moreso than through a\u00a0r\u00e9sum\u00e9. They might even come to the interview with a list of recommendations for how to improve the Facebook or Twitter page, or\u00a0suggestions\u00a0for new platforms to venture into. Are they overeager? Probably. Do they believe in the company and the brand?\u00a0Definitely.<\/p>\n

They\u2019re obsessed.<\/strong> When I was in journalism school, one of my professors said that you should always be thinking of a story. When you\u2019re sitting in a restaurant, having dinner, make sure you\u2019re alert. Something could happen, and a story could appear before your eyes. Well, it\u2019s the same way with community management. An effective community manager should always be thinking about the community that they are overseeing. You read a sign, and the wheels start turning: \u201cThis could work in my community!\u201d Or, \u201cI wonder what the community would think of a partnership with this business?\u201d Community management is not a 9-5 job, so don\u2019t hire someone who talks like it is.<\/p>\n

They\u2019re antsy. <\/strong>It\u2019s 15 minutes until the next post is meant to appear on the Facebook Fan community that you manage. You\u2019ve got this link to a story, that appears on the news organization\u2019s website. You know, given how the community has reacted in the past to content, that this could be a big story. But you\u2019re also second-guessing yourself. What if the community actually doesn\u2019t react? What if they aren\u2019t as interested as you think they will be? After all, the community\/Fan Page isn\u2019t yours, it\u2019s theirs. Your job is to supply content and discussion topics. An effective (or obsessed) community manager cares about the content that is presented to the community for discussion and reaction. The Facebook page shouldn\u2019t be hooked up to the news\u00a0fire-hose. Look for someone who understands that, and appreciates the art of content curation.<\/p>\n

They\u2019re competitive<\/strong>. Social media isn\u2019t a race, or a competition. Nobody \u201cwins\u201d. But that shouldn\u2019t matter to whoever is managing your news organization\u2019s online communities. There\u2019s nothing wrong with a bit of \u201cfriendly competition\u201d, is there? The person (or people) who manage you communities, should be aware of what\u2019s happening in the communities of\u00a0competing\u00a0news organizations. They will believe in the news organization and in the brand, and will want to see it come out ahead of everyone else. Their metrics of success may not be typical. Instead of having the biggest community, they might want the most active members, or the most response per item. Regardless of what it is, they will want to steer the community into the spotlight as a leader.<\/p>\n

via 4 Traits of an Effective or Obsessed Community Manager – 10,000 Words<\/a>.<\/p>\n

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They believe in the brand\/drink the company Kool-Aid. This should be a no-brainer, but it bears repeating. Hire someone who believes in what your news organization stands for. They\u2019ll be interacting with your users\/customers\/readers every day. This will come through in the interview process moreso than through a\u00a0r\u00e9sum\u00e9. They might even come to the interview … Continue reading 4 Traits of an Effective or Obsessed Community Manager – 10,000 Words<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":3360,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-2629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-management"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/2629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=2629"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/2629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=2629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=2629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=2629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}