{"id":2609,"date":"2011-03-29T09:20:55","date_gmt":"2011-03-29T16:20:55","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=2609"},"modified":"2011-03-29T09:20:55","modified_gmt":"2011-03-29T16:20:55","slug":"fans-and-followers-more-or-better","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2011\/03\/29\/fans-and-followers-more-or-better\/","title":{"rendered":"Fans and followers, more or better?"},"content":{"rendered":"<p><a href=\"http:\/\/www.dreamgrow.com\/fans-and-followers-more-or-better\/\">http:\/\/www.dreamgrow.com\/fans-and-followers-more-or-better\/<\/a><\/p>\n<blockquote><p>So, how to measure the quality of the your fandom? I believe that the  best metrics are engagement metrics. Count the instances when real  action is taken:<\/p>\n<ul>\n<li>retweets<\/li>\n<li>@-conversations<\/li>\n<li>likes<\/li>\n<li>comments<\/li>\n<\/ul>\n<p>If you have set up tools to measure these metrics then you can better understand the quality of your fans and followers. <strong>Set up composite metrics<\/strong> that give you insights about the value of your followership. Examples of composite metrics are:<\/p>\n<ul>\n<li>retweets per follower<\/li>\n<li>comments per Facebook fan<\/li>\n<\/ul>\n<p>Or you can <strong>go even closer to the actual business value<\/strong> by measuring:<\/p>\n<ul>\n<li>site conversions by fans<\/li>\n<\/ul>\n<li>revenue from social channels<\/li>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/www.dreamgrow.com\/fans-and-followers-more-or-better\/ So, how to measure the quality of the your fandom? I believe that the best metrics are engagement metrics. Count the instances when real action is taken: retweets @-conversations likes comments If you have set up tools to measure these metrics then you can better understand the quality of your fans and followers. Set &hellip; <a href=\"https:\/\/kerolic.net\/c\/2011\/03\/29\/fans-and-followers-more-or-better\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Fans and followers, more or better?<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-2609","post","type-post","status-publish","format-standard","hentry","category-roi"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/2609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=2609"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/2609\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=2609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=2609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=2609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}