{"id":2458,"date":"2010-11-30T10:24:26","date_gmt":"2010-11-30T17:24:26","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=2458"},"modified":"2010-11-30T10:24:26","modified_gmt":"2010-11-30T17:24:26","slug":"the-state-of-b2b-social-media-marketing","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2010\/11\/30\/the-state-of-b2b-social-media-marketing\/","title":{"rendered":"The State of B2B Social Media Marketing"},"content":{"rendered":"<blockquote><p>B2B  marketers are increasingly using social media to connect with their  customers, but oftentimes they are not using those tools effectively.  One <a href=\"http:\/\/www.bizreport.com\/2010\/05\/report-b2b-firms-embrace-social-media.html\" target=\"_blank\">report<\/a> found that only 32% of B2B companies engage with their customers on a daily basis via social media. Another <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007717\" target=\"_blank\">discovered<\/a> that 46% of B2B marketers thought social media was irrelevant. And another found that 60% of B2B firms have <a href=\"http:\/\/www.bizreport.com\/2010\/05\/report-b2b-firms-embrace-social-media.html\" target=\"_blank\">no staff dedicated to social media<\/a> and just 10% of B2B firms <a href=\"http:\/\/www.bizreport.com\/2010\/05\/report-b2b-firms-embrace-social-media.html\" target=\"_blank\">use outside agencies or consultants<\/a>. While the <a href=\"http:\/\/www.bizreport.com\/2010\/05\/report-b2b-firms-embrace-social-media.html\" target=\"_blank\">vast majority<\/a> (86%) of B2B companies use social media for marketing, it\u2019s clear there\u2019s considerable room for improvement.<\/p>\n<p><a href=\"http:\/\/mashable.com\/2010\/11\/11\/b2b-social-media-marketing-infographic\/\">http:\/\/mashable.com\/2010\/11\/11\/b2b-social-media-marketing-infographic\/<\/a><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"cursor: -moz-zoom-out\" src=\"http:\/\/cdn.mashable.com\/wp-content\/uploads\/2010\/11\/B2B-Social-Media-Marketing-Infographic.jpg\" alt=\"http:\/\/cdn.mashable.com\/wp-content\/uploads\/2010\/11\/B2B-Social-Media-Marketing-Infographic.jpg\" width=\"640\" height=\"1447\" \/><\/p>\n<p>via <a href=\"http:\/\/cdn.mashable.com\/wp-content\/uploads\/2010\/11\/B2B-Social-Media-Marketing-Infographic.jpg\">B2B-Social-Media-Marketing-Infographic.jpg (Image JPEG, 640&#215;1447 pixels)<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B marketers are increasingly using social media to connect with their customers, but oftentimes they are not using those tools effectively. One report found that only 32% of B2B companies engage with their customers on a daily basis via social media. Another discovered that 46% of B2B marketers thought social media was irrelevant. And another &hellip; <a href=\"https:\/\/kerolic.net\/c\/2010\/11\/30\/the-state-of-b2b-social-media-marketing\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The State of B2B Social Media Marketing<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":3385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-2458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/2458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=2458"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/2458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=2458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=2458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=2458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}