{"id":1782,"date":"2010-02-03T09:07:34","date_gmt":"2010-02-03T16:07:34","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=1782"},"modified":"2010-02-03T09:07:34","modified_gmt":"2010-02-03T16:07:34","slug":"opt-in-press-release-against-pr-spam-an-inconvenient-pr-truth","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2010\/02\/03\/opt-in-press-release-against-pr-spam-an-inconvenient-pr-truth\/","title":{"rendered":"Opt in press release against PR spam ? An Inconvenient PR Truth"},"content":{"rendered":"<p>I&#8217;ve just seen a twitter message from a french journalist mentionning a press release he received with Opt in solution &#8211; it really impressed him.<\/p>\n<p><a href=\"http:\/\/twitter.com\/couve\/status\/8583135307\">http:\/\/twitter.com\/couve\/status\/8583135307<\/a><\/p>\n<blockquote><p>Translation: &#8220;I received a press release with opt-in (I subscribe \/ unsubscribe). This is the first time. There is hope !&#8221;<\/p><\/blockquote>\n<p>I wonder if any of you already expericed such solutions, and what feedback did you get ?<\/p>\n<p>I would tend to find such a solution quite brilliant &#8230;<\/p>\n<p>This Twitter message appear just after a video I&#8217;ve seen last week<\/p>\n<p style=\"text-align: center\"><a href=\"http:\/\/www.vimeo.com\/9020095\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/france.disruptionblog.com\/wp-content\/uploads\/2010\/01\/inconvenienttruth.png\" alt=\"http:\/\/france.disruptionblog.com\/wp-content\/uploads\/2010\/01\/inconvenienttruth.png\" width=\"581\" height=\"252\" \/><\/a><\/p>\n<p style=\"text-align: left\"><a href=\"http:\/\/www.vimeo.com\/9020095\">http:\/\/www.vimeo.com\/9020095<\/a><\/p>\n<p style=\"text-align: left\">This video is clearly very controversial (see some reactions here : <a href=\"http:\/\/www.prweek.com\/news\/bulletin\/UKDaily\/article\/980491\/?DCMP=EMC-UKDaily#comment\">http:\/\/www.prweek.com\/news\/bulletin\/UKDaily\/article\/980491\/?DCMP=EMC-UKDaily#comment<\/a>)<\/p>\n<p style=\"text-align: left\">As underlines some of my colleagues :<\/p>\n<blockquote>\n<p style=\"text-align: left\">&#8220;I\u2019m split 30:70 on whether such a campaign is beneficial for journo-PR relationships, or actually quite detrimental in that it\u2019s trying to define a relationship with rules.  Some things should be left unsaid, especially in relationships.  If journalists have concerns about receiving spam PR e-mail, then they should ask to be removed from lists\u2026 PR\u2019s should be diligent in doing so.  Simple.&#8221;<\/p>\n<p style=\"text-align: left\">\n<\/blockquote>\n<p style=\"text-align: left\">Of course, I know all the effort at Text 100 to build targetted press list. But the video is also some electrochoc for the rest of the industry. I tend to think that solutions such as opt in + Social media newsroom could be a good way to cleverly push information to the perfect target.<\/p>\n<p style=\"text-align: left\">Your opinion ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve just seen a twitter message from a french journalist mentionning a press release he received with Opt in solution &#8211; it really impressed him. http:\/\/twitter.com\/couve\/status\/8583135307 Translation: &#8220;I received a press release with opt-in (I subscribe \/ unsubscribe). This is the first time. There is hope !&#8221; I wonder if any of you already expericed &hellip; <a href=\"https:\/\/kerolic.net\/c\/2010\/02\/03\/opt-in-press-release-against-pr-spam-an-inconvenient-pr-truth\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Opt in press release against PR spam ? An Inconvenient PR Truth<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":3475,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,21,11],"tags":[],"class_list":["post-1782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-social-media-news","category-video"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/1782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=1782"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/1782\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=1782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=1782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=1782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}