First of all, if you still ask yourself why a facebook page and the difference with a facebook group : http:\/\/mashable.com\/2009\/05\/27\/facebook-page-vs-group\/<\/a><\/p>\n And if you ask why it’s great for a client to have a facebook page :<\/p>\n – SEO – the facebook page rapidely sits at the top of the Google results<\/p>\n – Community – you gather people with all their info under your mouse<\/p>\n – Statistics – you’ve got amazing statistics about your followers from the page. But really amazing (cities, tastes, connections, preferences, etc, etc)<\/p>\n – Plus it’s free …<\/p>\n Page creation<\/strong><\/p>\n If you’re reluctant to create a Facebook page with your own facebook profile, you can create a client facebook profile. Careful : you’ll have to dig in the profile privacy settings to withdraw the profile from the facebook search, otherwise it might create confusion with the facebook page.<\/p>\n Facebook pages always have the same structure : A wall, an info tab, an image profile, boxes tab and notes. The first step : put an image on the page, a name, and some basic background info<\/p>\n Bring some content inside You can publish images, synchronize the notes with any rss feed (a blog RSS feed is perfect :), write additional notes, share videos, launch conversations and invite people to be part of your new page.<\/p>\n Personnalization<\/strong><\/p>\n All facebook page are very lookalike … yet there is some personnalization possibilites. My favourites ones :<\/p>\n 1\/ create a personnalized page (with some basic HTML)<\/p>\n 2\/ change the homepage of the facebook page<\/p>\n 3\/ add more information on the facebook page (add rss boxes with your twitter feeds, friendfeed feed, etc, etc)<\/p>\n 4\/ add more info to the basic standard facebook page info<\/p>\n And for those who know how to deal with flash : embed a flash animation.<\/p>\n The tools to help you : http:\/\/mashable.com\/2009\/05\/13\/facebook-brand-apps\/<\/a><\/p>\n Publicize the page<\/strong><\/p>\n Talk about your page, add it to your social media profile, indicate it on your client website, and ask to embed a fanbox facebook page.<\/p>\n More info about the fanbox facebook page : http:\/\/wiki.developers.facebook.com\/index.php\/Fan_Box<\/a><\/p>\n Create a community<\/strong><\/p>\n Creating and communicating about the page was the technical part. Now is the community management part – dedicate resource to invite people to become fans, and give them reasons to become fans.<\/p>\n Deliver exclusive news, allow them to discuss with VIP spokespeople, create challenges, contests, etc …<\/p>\n Tool to help you create a facebook contest : http:\/\/www.wildfireapp.com\/<\/a><\/p>\n To conclude, some useful advices how to run a great facebook page : http:\/\/mashable.com\/2009\/03\/30\/successful-facebook-fan-page\/<\/a><\/p>\n http:\/\/www.allfacebook.com\/2009\/03\/facebook-page-strategy\/<\/a><\/p>\n http:\/\/searchengineland.com\/how-to-quickly-customize-your-facebook-page-to-attract-more-fans-29216<\/a><\/p>\n Anyone has experience to share ?<\/p>\n I’ve been working on the Facebook page of one of the UK office client. They already have a strong social media presence (through their twitter account) but would like to create a real community. And Facebook page are helpful for that \ud83d\ude42 I’d like to share a few learning from about the creation of a … Continue reading Facebook page creations – some learnings<\/span>
\n<\/strong><\/p>\n![\"\"](\"http:\/\/farm2.static.flickr.com\/1310\/986548379_2a0d99d1ae.jpg\" "\\"facebook\\"")
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