{"id":1085,"date":"2007-07-30T10:43:59","date_gmt":"2007-07-30T17:43:59","guid":{"rendered":"http:\/\/disruptionblog.com\/?p=1085"},"modified":"2007-07-30T10:43:59","modified_gmt":"2007-07-30T17:43:59","slug":"critics-over-sl-end-of-the-hype-or-beginning-of-a-crisis","status":"publish","type":"post","link":"https:\/\/kerolic.net\/c\/2007\/07\/30\/critics-over-sl-end-of-the-hype-or-beginning-of-a-crisis\/","title":{"rendered":"Critics over SL &#8211; end of the hype or beginning of a crisis ?"},"content":{"rendered":"<p><em><img decoding=\"async\" hspace=\"5\" align=\"left\" src=\"http:\/\/www.slconference.eu\/files\/banner_88_31_Micro_Bar.jpg\" \/><\/em>Several articles has been published recently following the publication of a forrester study showing that several company are leaving Second Life as their audience is not what was initially expected &#8230;<br \/>An exemple : http:\/\/www.chicagotribune.com\/business\/chi-mon_second_lifejul23,0,7924397.story<\/p>\n<p>In the meantime, the september european SL conference of Berlin has just been canceled. The message posted on the frontpage confirms that the event had not enough financial support http:\/\/www.slconference.eu\/<\/p>\n<p>All these bad signals will probably worry future and existing clients investing in SL &#8230; At least for the moment, they worry the press in France \ud83d\ude42<br \/>Is it really the sign of the beginning of the end for Second Life ?<\/p>\n<p>A few elements to keep in mind : <\/p>\n<p>1\/ Our involvement in Second Life is mainly an invitation to explore virtual universe. If Second Life vanishes one day, the 3D social environment will probably modify for a long time use and habits on the web.<\/p>\n<p>And so for our client : being involved with Second Life allows them having a deeper experience with their ecosystem.<\/p>\n<p>Audience in SL is for sure a problem \u2013 but it is not a massive market \u2013 it\u2019s a long tail market where communities and individuals can be reach.<\/p>\n<p>2\/ Business models inside second life are discussed a lot these days. But we care first about delivering the best experience between our clients and communities by creating a conversation : SL probably remains a good communication plateform \/ a bad marketing plateform. <\/p>\n<p>3\/ Several companies have massively invested inside SL. A lot of money circulates around SL. Companies rarely leave their investment behind them &#8230;<\/p>\n<p>What is your opinion regarding these critics ? Is it the same <em>&#8216;business as usual&#8217;<\/em> critics or a deeper sign of a crisis ?<\/p>\n<p>Pierre from Paris.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Several articles has been published recently following the publication of a forrester study showing that several company are leaving Second Life as their audience is not what was initially expected &#8230;An exemple : http:\/\/www.chicagotribune.com\/business\/chi-mon_second_lifejul23,0,7924397.story In the meantime, the september european SL conference of Berlin has just been canceled. The message posted on the frontpage confirms &hellip; <a href=\"https:\/\/kerolic.net\/c\/2007\/07\/30\/critics-over-sl-end-of-the-hype-or-beginning-of-a-crisis\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Critics over SL &#8211; end of the hype or beginning of a crisis ?<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1085","post","type-post","status-publish","format-standard","hentry","category-virtual-worlds"],"_links":{"self":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/1085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/comments?post=1085"}],"version-history":[{"count":0,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/posts\/1085\/revisions"}],"wp:attachment":[{"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/media?parent=1085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/categories?post=1085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerolic.net\/c\/wp-json\/wp\/v2\/tags?post=1085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}